Even though they won’t make it to the East anytime soon, the major soft drinks producers of the world keep experimenting with all kinds of versions, as in addition to a continuous decrease in sugar content, consumers also want to try out as many interesting flavors and special combinations as possible. This is how ginger Sprite entered the lives of consumers in the States. “I want some!”
However, these fun facts alone wouldn’t have earned a spot on HYPEANDHYPER for this piece of news. What caught our attention was the fact that Sprite asked Jeff Staple to design a “Ginger Collection” to celebrate the release of the new flavor. There are skateboards, vinyl figurines, T-shirts and hoodies, too. The collection looks good, there’s no doubt, but how big of a hit it will be remains to be seen.
No Comments