As part of the change of model taking place at the university, MOME’s communication will also be renewed soon. The goal is to increase the publicity of the university and to position it as a leading creative industry and innovation hub of the Central European region. To achieve this goal, the MOME Brand Office in charge of the communication of the institution receives new tasks and a new leader, as well.
Moholy-Nagy University Of Art And Design will continue operating in a foundation framework from 2020. The aim of Moholy-Nagy Művészeti Egyetemért Alapítvány (Foundation for Moholy-Nagy University of Art and Design) operating the university is to support the scaling of the institution, the development of its own business model and opening towards the international markets. The new MOME Brand Office will receive a central role in this, which will be in charge of the entire domestic and foreign brand communication as well as building and managing the entire sales activity of the institution. The goal is to significantly increase the publicity of the university and to position it as a leading creative industry and innovation hub of the region.
The position of Head of Brand will be filled by Irish business woman and recognized media expert Margaret Ann Dowling as of October 1. Born in Dublin, Dowling has been living in Central Europe for twenty-five years. She studied innovation management at Stanford, and served as the CEO of Marquard Media in Hungary and as the Regional Director of Poland and Czech Republic for Hubert Burda Media. In addition, she also built her own startup. She supported starting companies in the creative industries in both capitals as a consultant and mentor.
“I see a significant potential in the development of the MOME brand. My goal is for the institution to become one of the most recognized professional workshops in Europe and beyond. The university has fantastic infrastructural qualities, is located in a beautiful city with tremendous opportunities, so everything is given for making all this valuable from a business perspective, too. I am preparing for an energetic start” – Margaret Ann Dowling stated.
“We were looking for a leader that has significant experience in branding, with a focus on sales, someone who thinks in an international scale, and has an active relationship with the creative industry. Margaret’s arrival is an important and symbolic milestone in the development of the university, and in building a truly international brand” – highlighted Gergely Böszörményi-Nagy, the chair of the Foundation for Moholy-Nagy University of Art and Design.
Source: press material