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Every brand can choose the way leading to its goals. Some of them opt for strong, aggressive visual communication, urging the unwitting buyers to shop with their force. Depot Design Agency designed a less drastic, but all the more lovely and playful look for Russian dairy company Milgrad, while also keeping sales figures high.

Building on the old packaging, they opted for a frisky look featuring a blue cat and clean typography, and spiced up the shelves of Russian stores while not only charming the clientele preferring tasteful design, but also winning the hearts of little ones, too.

We can see this approach and quality adapted on the different surfaces on the other products of the brand, too. 

source: designboom

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