“Form follows function.“ “Less is more.“ The roots of these phrases repeated ad nauseum trace back to the Bauhaus movement, to the first half of the 20th century. The modern art movements had a prolific effect on graphic design, too: the “Swiss Style” developed around the 1950s has become a basis of reference, and we are still under its influence without ever realizing it. The grid system, that is the modular network typography design puts everything we detect with our eyes on the given surface in a transparent and clear framework. Structured, well-thought and logical, but not at all boring, on the contrary. In this selection, we present you exciting magazines and catalogues in the spirit of rational visuality, from Argentina to Poland!
The charm of Poland is given not only by its rapidly developing cities, but also by the rich natural heritage that is preserved in twenty-three national
Paper is her favorite medium, she likes to travel and is mainly inspired by female characters and animals. She pairs her favorite motifs with unique patterns
Although the bitter wind sometimes strikes our faces, spring is approaching unstoppably. Our favorite colors emerge from grayness, so the shop windows and advertising surfaces of
Polish Traffic Design has proved that a marketplace can also have a uniform visuality: Orłowo market in Gdynia’s Górnośląski Square received a new, clean look. Traffic