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On the edge of the virtual world

Mexican-born and Madrid-based photographer Paloma Rincón guides us into a strange world with her shots. She balances on the intersections of sculpture art, graphic design and photography, bordering on kitsch. On her food photos, she uses food products as elements of composition for the sake of a greater purpose in a broader sense. Her modern and flabbergasting system puts colors, shapes, textures and lights into an order, with rich and exciting harmonies coming into existence on the border between reality and the virtual world.

Written by: photographer László Sebestyén

Paloma Rincón | Web | Facebook | Instagram

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